GRAPHIC DESIGN | EVENT DESIGN | MERCHANDISE | PODCAST EDITING | ANIMATION
STOWE FAMILY LAW
As the sole designer in a small marketing team, I worked on a huge variety of materials in print and digital for this family law firm. I worked as an employee for almost a year, before freelancing for another 18 months on projects like Stowe Fest, marketing materials and legal guides for clients.
I also worked on three series’ of Stowe Talks - their original family law podcast, featuring popular guests across a range of law topics.
THE CHALLENGE
With a focus on appealing to a UK demographic with specific wants and needs, these projects often balanced engaging graphics, with clear and concise statistics or advice. Some projects were internal, such as guides for solicitors, timelines and infographics for the senior leadership team, and new brand graphics for marketing materials.
The concept
Using their existing brand, I introduced more of their secondary colour palette for a range of topics including Divorce, Children, Finance, Fertility and Cohabitation. We explored a friendlier tone of voice throughout, appealing to our target audience and matching this with a variety of illustrative concepts.
