Fundraising event collateral, marketing material design
St Gemma’s Hospice
St Gemma's Hospice is a local, independent charity who have been providing expert care to the people of Leeds for over 45 years. They offer incredible palliative and end-of-life care to hundreds of patients each year.
Find out more about St Gemma’s here.
THE CHALLENGE
For the printed and digital booklets and corporate reports, the task is defined by brand guidelines and creating highly-legible and clean documents.
The concept
Bold, colourful infographics help break up content-heavy documents, and these graphics can be repurposed and standalone across social media.
THE CHALLENGE
Each fundraising event or campaign must encourage donations or participation on its own merit, whilst sitting within the charity brand guidelines and adhering to charity commission standards and best practices.
The concept
For each event, the first design concepts are inspired by the main target audience. Some campaigns, like the Light Up a Life annual event, require multiple promotional materials such as web banners, posters and flyers, printed and digital booklets and donation slips on printed mail.
Many of the events are standalone, meaning there is scope to extend beyond the charity brand colour palette, making each concept a fun, creative project. Some of these concepts are designed and then used for several years, so making them current and easily editable is key.
