Brand design, logo design, identity design
Let’s Relieve Regret Podcast
Shadoe Ball and Victoria Muir-Burcea host ‘Let’s Relieve Regret’, a podcast they started in 2022 that allows people to speak to the regrets that hold them back from making a big change in their daily life.
Listen to it here: https://letsrelieveregretpodcast.buzzsprout.com/2082739
the challenge
To replace the busy, pastel-coloured design concept they created for the show in 2023. They were looking for something more modern, which still encapsulated the feeling of approachability and relatability. They also wanted editable templates for social media in Canva.
the cONCEPT
The new logo and friendly font style reflects personality through soft shapes, showcasing their friendliness and authenticity. Paired with the custom-illustrated ‘star’ iconography, the brand concept can be adapted and stay consistent across social media.
By opting for a brighter colour palette—influenced by the 90s neon aesthetic—the focus stayed on creating clear and legible thumbnail graphics with high contrast (sometimes these podcast thumbnail sizes can be tiny and tricky!)
