Social Media Advert/Story Design, Print Material Design

Educational Charity Conceptual Marketing

This concept was created for a design brief of an educational charity, who are encouraging donations on Giving Tuesday. It includes a print postcard design (double-sided) and the same conceptual artwork applied to social media (Instagram Story)

Image thumbnail from Unsplash here.

A young boy with short dark hair, wearing an orange hoodie, standing in a classroom in front of a colorful educational poster with numbers, and handwritten labels for different professions including 'doctor,' 'astronaut,' 'teacher,' 'lawyer,' and 'accountant.' There is a motivational message in bold white letters at the bottom that says, 'Before midnight today... Your donation could make double the impact.'
A smartphone screen displaying a donation campaign for children, with colorful donation options and a 'Donate here' button, set against a gradient orange background.

THE CHALLENGE

To create an engaging story advert and encourage donations, specifically in a given timeframe (immediate donation on Giving Tuesday).

The Concept

Messaging of imagery was important in this case. I wanted the focus to be on joy and giving, versus children’s ‘lack of’, so we avoided stereotypical charity imagery.

The bold, bright colour palette with gradients reflects the numbers in the background of the selected image, tying together the theme of childhood education.

Wording includes double, today and now, in order to emphasise the time-sensitive messaging.

Two donation request cards for a school charity, a green mug of coffee, two cookies, a tray of paper clips, and a cup of coffee on a white surface.
A young boy with dark hair, wearing a yellow hoodie, standing in a classroom with a colorful map or chart on the wall. Handwritten labels pointing to him identify his roles: doctor, astronaut, teacher, lawyer, accountant. The background features educational posters and red shelves.
A motivational poster showing how donations can impact education, with colorful text boxes listing donation amounts and their corresponding impacts, such as providing school supplies, uniforms, transportation, and classroom resources.