the challenge

Create a logo that showcases an all-ages offering of circus, movement and theatre, which could be used on merchandise in the future.

the concept

After a fun and playful few doodles of ideas, I combined the idea of hands and feet with letters in the brand name. The final piece of the puzzle was the ‘A’ handstand illustration, intertwining other letters to combine the stacked logo.

The colour palette is borne of secondary colours (an idea of merging primary paint colours, something childlike and fun) and is highly visible and memorable.

This wonky font style leans into the theme of balance (or equally importantly, off-balance) in acrobatics.